Sr. Product Manager, Marketing – Market Access

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Job Purpose

The Senior Product Manager, Marketing – Market Access, plays a strategic role in helping Theravance Biopharma (TBPH) achieve its goals and objectives through the development of marketing strategies for the company’s marketed products across all managed care customer segments. The Senior Product Manager plays a critical role in ensuring field-based managed markets account management and sales teams have the resources and tools they need to effectively represent the company and its portfolio across the customer spectrum.

The primary responsibility of the role is ensuring the marketing needs of the company’s managed care customers (public & private payers, hospitals & health systems, and key associated health care professionals, etc.) and the associated needs of the customer facing Market Access and Reimbursement account management and sales organizations aligned to those customers are met. This individual will be aligned to specific therapeutic areas and associated brands with both strategic and tactical marketing responsibilities.

Duties and Responsibilities

  • Set managed care customer marketing strategy for assigned therapeutic areas and brands
  • Lead the development and maintenance of the managed care value proposition for assigned products
  • Support the Market Access and Reimbursement team by developing and managing payer-targeted positioning/messaging and resource development
  • Assures the quality and timely implementation and execution of marketing tactics to drive accelerated Market Access-based brand growth
  • Coordinates Market Access-focused marketing campaigns for successful product adoption, POA execution, and other activities in full concordance with HCP Marketing group
  • Responsible for communication and formal concordance with Marketing and Sales plans and strategies
  • Profiles current payer account base, identifying potential channels. and execute marketing tactics within identified channels, e.g., Commercial, Gov't, IDN, ACOs
  • Builds and maintains relationships with Market Access thought leaders and key customer contacts
  • Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
  • Review and utilize market research and other marketplace intelligence to ensure alignment of relevant managed care marketing plans and tactics
  • Work cross-functionally with pricing, reimbursement, contracting, distribution, and brand teams to evaluate and address evolving market dynamics both strategically and tactically
  • Participate in development and delivery of strategic and tactical market access marketing plans; take the lead in translating strategic plans into tactical plans, including objectives, goals, and performance metrics to measure effectiveness and progress against goals, to differentiate against current and anticipated competitive threats in market access channels
  • Contribute managed care marketing insights and perspectives into business plans and other relevant strategies and tactical plans
  • Ensures that all activities within the role of Senior Product Manager, Marketing – Market Access remain in compliance with all corporate, regulatory, and legal guidelines
  • Qualifications

    Education:

    Bachelors Degree required; MBA or other related graduate-level degree is preferred.

    Experience:

  • At least 7 years of broad pharmaceutical experience, including 3+ years of product marketing experience in access/managed markets; category experience preferred in hospital/acute care, respiratory, and rare/orphan diseases
  • Recent experience in a commercial leadership role driving a successful product launch preferred
  • In depth knowledge of managed markets/access/reimbursement, market dynamics. and future trends
  • The person should be highly responsible individual and self-motivated
  • Proven ability to work effectively in collaborations across the commercial organization, within Theravance Biopharma, and with co-promote partners
  • Leadership qualities that are identifiable and extend beyond the marketing team
  • Ability to create the energy and excitement around the brand and team necessary to win in the marketplace
  • Strong analytical, written and verbal communication, and financial acumen skills are required; candidates should have the ability to assess and summarize large amounts of information and develop recommendations
  • Able to prove a track record of previous success.
  • Business travel, by air or car, is required for regular internal and external business meetings; up to 40% travel
  • Knowledge, Skills, and Abilities:

    Excellent oral and written communication, strategic thinking, analytical, and project management skills; proven ability to deliver results and manage a business; computer proficiency (Word, Powerpoint, Excel, and Outlook) is required

    Direct Reports

    N/A at this time


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