Sr. Product Manager

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



-Develop and execute marketing and product strategies to achieve or exceed the business unit objectives of innovation and growth for the Market Segment portfolio. This will include analyzing market and customer information to generate actionable insights, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, managing product lifecycles, forecasting, pricing strategies and guidelines, etc. -Define and execute product strategy, multi-generational product roadmaps, development priorities, and release planning that meets or exceeds customer expectations. -Develops and executes regional marketing plans to maximize sales revenue and profitability, including: evidence generation, publications, advertising and promotion, sales tools, public relations, public policy, market access, seminars, etc. -Develops a regional sales and marketing plan (SMAP) that defines market development, marketing activities, promotional strategies, and related sales objectives. -Develops and executes competitive strategies based on thorough market intelligence and analysis. -Sets annual budgets and quarterly projections in collaboration with the US Marketing Team and Functional Leaders, in accordance with the S&OP process. Manages back-orders or recall situations. Monitors and reports sales performance to budget and quarterly projections. -Support the Global Product Development System (GPDS) process and is accountable for completion of respective marketing deliverables, pre and post-commercialization across the product launch lifecycle. -Responsible for post-market surveillance across the product lifecycle, including the monitoring of product complaints and participation on QA teams -Effectively partner and collaborate with regional Sales Leader, Clinical and Scientific Affairs, Business Development, Supply Chain Management, Quality, Regulatory and other functions to ensure development and execution of comprehensive marketing and product strategy. -Identify and maintain strong relationships with key opinion leaders, customers, instrument companies, professional associations, external partners and advisory boards. -Support the Global Marketing Council as an active member -Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team -BS/BA in business or science. MBA desirable. -Relevant continuing education in clinical or InVitro diagnostic related field. -7+ of relevant marketing experience in medical device, InVitro diagnostics and/or pharmaceutical industry with a consistent track-record of high performance and results. Sales experience desirable. -Knowledge of MS Office applications. -Track record of achievement in delivering large and/or multiple projects and influencing business outcomes. -Strategic thinker with demonstrated ability to develop and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results. -Solid business acumen and knowledge of clinical and/or laboratory market environment. -Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary. -Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. -Excellent presentation and communication skills for a wide variety of audiences. -Excellent interpersonal skills, and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners. -Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed. -Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others. -Ability to work effectively on diverse, cross-functional teams. -Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing. -Flexibility to travel regionally at least 30% of the time. -Understanding of the laboratory and specimen collection processes. -Working knowledge of forecasting. -Working knowledge of high-volume medical device manufacturing including cost structures and quality issues. -Complete clinical and technical knowledge of InVitro diagnostics market, including science, adjacent technologies (analytical instrumentation), workflow, regulations, standards and competition. -Develops business plans. -Interacts with leadership, sales, R&D, Quality, Regulatory, Manufacturing, Supply Chain. -Regularly meet with sales leadership. -Drives market development. -Identifies and drives business opportunities to increase market penetration and profitability.

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