Regional Marketing Manager


: $150,470.00 - $150,470.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Don t just work. Work Happy.

A career in gaming? At Penn National Gaming we think you ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

This position will be located at our Corporate Office in Wyomissing, PA; Las Vegas Service Center in Las Vegas, NV; or one of our property locations pending regulatory approvals.

Your daily responsibilities include

The following and other duties may be assigned as necessary for assigned region/properties. May be assigned up to 10 properties:

  • Responsible for supervising staff and the overall daily management of the Account Marketing team. Supports, administers and manages operational goals and monitors achievements of performance and profit objectives.
  • Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving internal customer satisfaction.
  • Develops and presents strategic plans across all channels.
  • Monitors and produces monthly and quarterly reports and best practices on campaign performance. Makes recommendations for improvement.
  • Manages and reports on reputation management score cards. Presents solutions to improve process.
  • Drives business objective, strategy, asset delivery and content approvals between internal departments and external partners for work associated with the assigned region to ensure all projects launch as planned, and new programs are meeting business objectives.
  • Approves marketing job requests for assigned region.
  • Approves briefs/open jobs to communicate project objectives and requirements for internal and external production staff and track in Penn s project management system.
  • Develops digital and print strategies for assigned region and the Company. Manages all jobs with external agencies for the assigned region.
  • Approves proofs for all higher complexity jobs within assigned region.
  • Responsible for overall success and execution of website roll-outs and launches for properties within assigned region.
  • Leads weekly stand-up meetings in partnership with peers to organize, prioritize, and assign tasks to the Creative Services team.
  • Overall responsible for team meeting SLA (service level agreements) guidelines and goals.
  • Works directly with Penn s external creative and media buying agencies to give direction, hand-off assets, and review/provide feedback on plans for media buys after review/approval with the Property Marketing VP s.
  • Supports the property Marketing heads in designated region during quarterly and yearly planning processes by sharing reports and making optimization or strategic change recommendations backed by analytics from prior 360 performance reports.
  • Assists other Regional Marketing Managers as needed.
  • Maintains strict confidentiality in all departmental and company matters.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management.
To be successful in this position it will require the following skill set

  • Bachelor s degree (B.S./B.A.) in Marketing, Digital Marketing or related field from four-year college or university; or ten years progressive experience at an in-house marketing department or digital agency; or equivalent combination of experience and education. Leadership experience required.
  • Must be proficient in Microsoft Applications (Word, Excel, Outlook, and Power Point). Knowledge of JIRA and In Motion a plus.
  • Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary.
  • Must have strong problem solving, organizational, analytical, interpersonal and communication skills (verbal and written).
  • Must have excellent project and time management skills with the ability to multi-task and prioritize.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Strong client interface and presentation skills preferred.
  • Must have the ability to drive results and be proactive when working on tasks.
  • Must be detailed oriented.
  • Must have strong problem solving, organizational, analytical, interpersonal and communication skills (verbal and written).
  • Must have firm understanding and experience with web, email, social media, and online advertising analytics.
  • Familiarity with current and emerging digital and print marketing trends.
  • Experience with online and print advertising, IAB standards, responsive website, email, and social best practices, ADA compliance regulations, optimization for mobile devices.
  • Must have ability to think critically and creatively.
Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you ll enjoy a fun working environment.

Now that you have read about who we are, here is your opportunity to see what we're about!

Equal Opportunity Employer

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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