E-Commerce Marketing Manager - Pharmaceuticals
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
Why a Great Opportunity We are looking for an E-Commerce Marketing Manager who will facilitate the planning, management, execution and analysis of marketing in the e-commerce and digital channels. This candidate will work collaboratively with E-commerce Sales Manager, Brand Managers and Digital Marketing team to develop and implement a marketing and communication strategy for the E-commerce channel. Job Description E-Commerce Marketing Manager Responsibilities: Fully understand the E-commerce channel’s business objectives (i.e. increasing sales for key products, etc.)and translate them into strategy and action plans. Lead communication between Marketing and Sales -facilitate and lead calls and meetings – and build alignment and consensus across departments. Establish, manage, and own best-in-class product presentation standards to be utilized across product pages and all marketing campaigns Develop campaign briefs and tactical plans to communicate effectively and be the “on the ground' representative for E-commerce in key category meetings. Create comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign. Own a key role in the strategy and functionality of company owned websites. Collaborate with authorized e-commerce re-sellers to promote the brand portfolios on their websites. Maintain the planning, utilization, and budgeting process of E-commerce Co-Op funds. Qualifications E-Commerce Marketing Manager Qualifications: Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems. Proficient in Microsoft Suite. Knowledge of web promotion strategies: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google/Yahoo/MSN ad words, pay-per-click campaigns.Bachelor’s degree in a quantitative, test-driven field or equivalent experience. Minimum 2 years’ experience in E-commerce marketing including responsibility for campaign development and strategy. Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance. Animal health industry experience or Companion animal/Equine background a plus. E-Commerce Marketing Manager Benefits: This position provides full benefits, as well as interview and relocation expenses
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