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The Industry Product Marketing Lead will play a critical role in developing the go-to-market and overarching story and positioning for a key industry vertical(s), as well as manage the coordination of an integrated business development, product marketing, sales, and marketing plan to ultimately drive excellence and growth across a portfolio of AdAge 200 brands the largest advertisers in the world.
The Industry Lead plays a highly cross-functional role, serving as a strategic driver and partner to the Sales Director, responsible for the overarching strategy and jointly responsible for managing sales and revenue growth goals.
The candidate must have a commanding understanding of marketing, advertising and marketing technology landscapes, with demonstrable experience in product marketing, strategy, strategic consulting, strategic business development or strategic sales. Additionally, s/he should have deep experience in one or more industry verticals including Retail, CPG, QSR, Financial Services, Travel/Hospitality, Automotive, Media, Communications and Technology.
This individual will contribute to winning strategies that deliver against the solution and vertical business goals. Other major responsibilities include assisting in the development of the portfolio of market positioning and messaging, creating sales tools and marketing strategy, and acting as a subject matter expert for thought leadership efforts, events, RFP responses and sales pitches. S/he must advocate for the voice of the customer, building a holistic market and competitive picture.
S/he will play a lead role maintaining vertical competitive intelligence as the marketplace evolves and changes. By staying abreast of the market and competition, this person will arm our sales force with the insight and ideas that make them trusted partners of our clients.
The Product Marketing Director will report to the Head of Product Marketing.
Develop GTM strategy, storytelling, messaging, pitch decks, collateral material and competitive positioning
Partner with sales lead to develop vertical GTM strategy and build intelligence and co-manage pipeline and revenue
Track, analyze, report and develop competitive strategies against our key competition in Marketing Solutions
Perform market research (first- and third party) to inform strategic POV documents as critical changes take place in the industry vertical
Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
Develop a vision for the future of marketing technology and lead Neustar story and product
Develop and lead a vertical Client Advisory Board
Work closely with the respective functions in marketing (Partnerships, Content Strategy, Media, Events, Design Studio) to execute on GTM strategies and report/synthesize results against KPI s
12+ years experience in product marketing, strategy, strategy consulting or related, ideally within B2B, preferably in marketing services, marketing analytics and marketing technology; or in a marketing role within a Fortune 500 brand
Strategy development skillset, messaging and positioning experience in dynamic, high-growth as well as mature markets. Examples will be requested.
Big brand experience is a big plus
Comprehension of marketing analytics, specifically attribution, is an advantage
Sales enablement experience desired
Significant presentation experience, especially in crafting and delivering storytelling and solutions-oriented selling
Excellent organization ability to indirectly manage cross-functional roles
Proven experience in "roll-up the sleeves" execution of product planning and execution details
Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
Excellent written and communication skills
Education: Four year accredited college degree required. MBA preferred* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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