Campaign Operations Specialist

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Role: Campaign Operations Specialist
Location: Rosemont, IL (1 day remote/week)
Duration: 3+ Months Contract (Highly Likely to Convert to Perm)


**No 3rd Party Vendors/ No C2C/ No Sponsorship**


Responsibilities:
  • Collaborate with business partners and team members to ensure alignment with campaign requirements.
  • Coordinate with cross-functional teams on pre/post target audience activities (i.e. documentation, test design setup, file delivery, testing, promo history updates, gathering and reporting metrics, etc.)
  • Ensure target audience list pulls are validated, timely, accurate, and effectively target the most relevant customer populations.
  • Conduct ad-hoc target audience counts in IBM Campaign, IBM Watson Campaign Automation, and IBM Interact, waterfall counts, and generate findings/reports on all marketing campaigns.
  • Create new or update existing audience selection criteria in IBM Campaign flowcharts.
  • Perform database management within IBM Campaign, IBM Watson Campaign Automation, and IBM
  • Interact, monitor data integrity and be accountable for data integration between all tools.
  • Create, validate and analyze campaign data and conduct primary research.
  • Partner with cross-functional teams to support data research, data integrity, database updates, data exchange with both internal and external vendors and test new data access/accuracy in both QA and PROD environments.
  • Work with Insights & Analytics team to develop dynamic personalized and targeted campaigns.
  • Responsible for campaign set up in IBM Watson Campaign Automation including data upload, HTML input, database management, personalization, dynamic content, and query creation.
  • Collaborate with Digital Operations Specialist, Creative and Business to ensure emails are delivered via IBM Watson Campaign Automation on time, meet brand standards, and are tested/approved prior to deployment.
  • Create/validate personalization, dynamic content rules and query creation in IBM Watson Campaign Automation, IBM Campaign, and IBM Interact.
  • Maintain campaign folder structure, offers, sessions, segments and consistency across all campaigns in IBM Watson Campaign Automation and IBM Campaign.
  • Troubleshoot data issues, errors, and inconsistent results.
  • Act as subject matter expert in IBM Watson Campaign Automation, IBM Campaign and IBM Interact functionality and capabilities, seek opportunities to increase efficiencies across the toolset; including automation and data integrity.
  • Perform Project Management duties to keep all projects on task and work with a number of key stakeholders and departments.
  • Possess a complete understanding of applicable company systems, policies, and procedures.
  • Proactively research and stay current with industry, marketing automation, and email trends in order to identify and source new and effective ideas.

Requirements:
  • Four-year college degree in marketing, IT or related field.
  • 3-5 years using campaign management tools, preferably IBM Campaign (UNICA)
  • Experience analyzing data and working with multiple data systems
  • Understanding of database concepts, relational tables, and SQL
  • Excellent written/verbal communication skills and attention to detail
  • Demonstrated ability to analyze data and conduct primary research
  • Experience manipulating data in Excel
  • Familiarity with HTML

Knowledge/Skills/Abilities:
  • Proficient knowledge of a Campaign Management or Marketing Automation Toolset; preferably IBM
  • Campaign, IBM Watson Campaign Automation (IMC) and IBM Interact (UNICA). Demonstrated ability to manage all aspects of campaign. Previous experience with Marketing Automation is a must.
  • Understanding of database concepts, relational tables, and SQL. Strong IT background with experience
  • Understanding and managing multiple data systems and requirements. Must possess excellent
  • Interpersonal skills with the ability to collaborate with a variety of functions in a fast-paced environment.

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