Product Marketing Manager

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Responsibilities:

  • Develop and drive a strategy for consumer facing products in conjunction with the Product and Engineering teams
  • Be the voice and expert of the rider audience
  • Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches
  • Rapidly experiment and iterate to increase conversion and product usage
  • Identify new types of products based on user research, rider behavior, and market trends
  • Experience:

  • Bachelor’s degree
  • 5+ years experience in marketing; 3+ of those years in product marketing
  • Analytical thinker with experience in data-driven marketing
  • Ability to independently drive experimentation focused on conversion and engagement
  • Experience in applying consumer insights to inform and optimize the product experience
  • Strong Excel and analytical skills; SQL skills a plus
  • Very strong written communication skills
  • Thrives in a fast-paced environment with a bias towards action
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
  • Benefits:

  • Great medical, dental, and vision insurance options
  • In addition to 11 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Monthly commuter subsidy to cover your transit to work
  • 20% off all Lyft rides
  • Benefits:

  • Great medical, dental, and vision insurance options
  • In addition to 11 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Monthly commuter subsidy to cover your transit to work
  • 20% off all Lyft rides

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