Global Marketing Manager, Theraflu

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

Are you passionate about building brands? Are you interested in joining Global Marketing to build a global brand while staying closely connected to our largest global market?

The Global Marketing Manager, Theraflu will work closely with the Senior Global Marketing Director, Theraflu North America to deliver global strategy, innovation and activation plans for the U.S. market.

This role will require close partnership with the U.S. which is a Design market for Theraflu as well as a Must Win market for GSK Consumer Healthcare. The opportunity in this role is to develop innovations and strategies that are fit for purpose for the U.S. while also being adaptable for other Theraflu markets.

You get the best of global experience and local experience: you will have the opportunity to work on strategic projects designed for global implementation while also working on specific brand growth programs for execution in the U.S. market.

The candidate will need to have extensive experience in managing within competitive and complex categories. Collaboration with local teams, R&D, Medical, Regulatory, Supply Chain and Finance will be important to achieve agreed growth targets and deliver an aggressive innovation and expansion plan.

Key Responsibilities:

The Global Marketing Manager supports the Senior Global Marketing Director in:

  • Developing the brand strategy and tactics in line with broader business priorities and strategies that will be implemented in the U.S. and adapted for the global where appropriate.
  • Developing a clear and compelling strategy to win (where & how we will play). Establishes a long list of all growth opportunities and issues affecting Brand Growth. Priorities to get to a short list. Uses the Brand Growth Model to identify relevant consumer behaviours.
  • Championing the voice of the consumer. Fuses insights for strong growth plans.
  • Deploying global brand positioning. Inspires commercial partners in the U.S. and cross-functional partners in the U.S. and Global Category via persuasive communication.
  • Deploying brand assets across marketing and all consumer touchpoints (pack, on shelf, digital, media etc.) for the U.S. market working in close partnership with the U.S. marketing team
  • Defining a global innovation strategy and driving a robust pipeline of market relevant, consumer needs driven, science-based innovation (NPD, renovation, design, IP enhancement, claims etc.).
  • Executional delivery of the global innovation pipeline. Aligns all pipeline projects to the innovation strategy. Uses innovation strategy to drive ‘big brand’ thinking.
  • Defining high level retail vision, strategy and guiding principles. Identifies the single-minded purchase barriers’ in relevant customer/channel. Gathers and synthesizes relevant local markets know how on shopper, customer and channel.
  • Manages activities which increase profit and ROI. Tracks and reports brand sales performance and profitability and helps manage the Brand Commercial budget.
  • Evangelizes connections principles and insists team uses principles and ways of working. Leads development of briefs and evaluates the quality of their content
  • Basic qualifications:

  • Bachelor’s Degree
  • 5 years’ experience in marketing
  • World class brand and category experience including:Track record of contributions to the strategic planning process, ideally at both a category and brand levelSignificant proven track record of driving brand growthDemonstrated ability to identify and deploy powerful insights that drive growthDemonstrated ability in identifying, evaluating and developing product and commercial innovationProven delivery of flawless product launchesDelivered successful consumer connectionsDemonstrated ability to create and implement consistent brand assets through all consumer touch pointsDemonstrated ability to harness the shopper-consumer-expert relationship
  • Proven P&L/budget management, budget responsibility, pricing and COGS strategy development
  • Demonstrated ability to lead complex projects with successful outcomes
  • Exceptional communication (verbal & written) and influencing skills
  • Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
  • Experience in OTC or FMCG categories
  • Preferred qualifications:

  • MBA
  • Experience in emerging consumer class markets or other emerging economies
  • Knowledge of the category’s priority markets (USA, China, UK, Russia, Canada, Japan)
  • Science-based marketing experience
  • Experience in leading business growth in complex regulatory environments

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