Director of Marketing

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Job Description

Our client, fabulous winery in the central valley, is seeking a Director of Marketing to join their team.

The company prides itself on being a family-owned winery and vineyard passed down through generations, and loving the land.

High-Level Goals

— Build the positioning and relevance of the company’s offering in the marketplace.

— Increase the customer base and revenues on the company’s marketplace

Responsibilities

Marketing Strategy & Planning

— Plan and coordinate campaigns and launches

— Manage marketing calendar and budget

— Provide strategic input on how to best utilize distribution and social channels

Community Management

— Engage with our online community of creators

— Newsletter & Email marketing campaigns

News & PR

— Manage our external PR agency to coordinate news and press releases

— Lead tone of voice and written word across all communications 

Events

— Work with the team to plan and promote events

Analytics

— Measure the success of marketing efforts

— Improve measurement and insights across the platform

Internal branding

— Website

— Marketing material

Relevant experience

— In a marketing and or community management role.

— A background in digital marketing

— An interest in technology and staying up to date on the latest news and trends

— Excellent verbal and written communication skills


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