Strategic Planning Director

Compensation

: $153,030.00 - $105,470.00 /year *

Employment Type

: Full-Time

Industry

: Executive Management



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The Strategic Planning Director is responsible for serving as strategic lead on multiple small accounts and strategic support on larger, integrated accounts. In addition, the Strategic planning director is responsible for leading smaller new business opportunities, with a high degree of autonomy. On their brands/new business, they are responsible for understanding the disease/market, competition and target audience insights in depth and translating those insights into actionable recommendations for brand strategy. The Strategic Planning Director develops strong partnerships with account and creative team members, earning their confidence and trust as a strategic guide along the process.
ESSENTIAL FUNCTIONS
Brand Planning
Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides, draw conclusions from information obtained
New Business
Conduct physician interviews, craft the story, present at new business pitched
Workshop Facilitation
Facilitate internal workshops and client workshops.
JOB DUTIES & RESPONSIBILITIES
Comments
Demonstrate understanding of pharmaceutical brand marketing and promotional strategy
Demonstrate understanding of the strategic process and required milestones/steps
Customer insight mining skills; designing, conducting and analyzing research
Serve as consultant for clients on qual/quant research design, methodology and results
Strategic leadership on all aspects of existing business on multiple, small accounts
Strategic support on all aspects of existing business on large, integrated accounts
Lead brand and creative strategy development (e.g. positioning, targeting, creative brief)
Strategic leadership on all aspects of new business pitch preparation
Crafts well written insight/strategy presentations for new/existing business; ability to analyze, crystalize and story-tell
New business pitch attendance; demonstrates strong oral communication and presentation skills
Lead the design and facilitation of client workshops (e.g. positioning workshops)
Showcase strategic value to internal team members and clients
Strong multi-tasking, time management and organizational skills
Qualifications
EDUCATION
DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED
Bachelors
Required
Bachelors
Marketing, Strategic Planning, Psychology, Copywriting or Sociology
Preferred
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
MIN EXPERIENCE
AREA OF EXPERIENCE
REQUIRED/PREFERRED
8 years
Preferred
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Social Listening
Social Listening
COMPETENCIES
Client Focus
Ability to interact professionally with clients and demonstrates client focused approach to service their needs
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Presentation
Ability to establish an effective demeanor and communication to influence ones point of view
Strategic Thinking
Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions


Associated topics: bi, business intelligence, channel partner, customer, franchise, intelligence, mba, strategy, territory manager, territory sales * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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