Digital Marketing Specialist
Employment Type: Full-Time
Industry: Financial Services - Insurance
Colonial Surety is a digital insurance company. We are looking to add to our marketing initiatives with an internal marketing team to support our product expansion scheduled for 2020. The Marketing Specialist will play a key role in the growth of the company. This is an excellent position for a motivated, quick learner who holds the below skillset. The position will be working independently and reporting out to upper management. Plan and execute all digital marketing, including SEO/SEM, marketing database Plan and manage Social media and display advertising campaigns Design, build and maintain our social media presence Identify trends and insights via google analytics Create demo videos using video editor Write 10-15 industry blogs per week Bring innovative ideas to marketing collateral and UX Plan, execute and measure A/B testing for the website Oversee interns to obtain market partner research and create landing pages. Schedule and take notes, summarize marketing meetings Administrative duties as requested by marketing lead and other department heads. Attend conferences to speak with and present to potential partners Liaison between company and agencies and other vendor partners Requirements BS/MS degree in marketing or a related field Proven experience in digital marketing Demonstrated experience writing blogs Excellent presentation and communication skills Business presence and professional demeanor Demonstrable managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target Experience in optimizing landing pages and user funnels Solid knowledge of Google Analytics, AdWords and mass email platforms WordPress and Photoshop
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